Does
it feel like Spring yet?
Welcome
to another issue of Communications
Matter! In every issue, we will review topics that will help you
grow your business faster with cutting-edge communication skills.
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We send this publication only to those who have requested it.
We do not sell, rent or give out our mailing lists. If you find
this newsletter to be of value, we invite and encourage you to
forward it to your friends.
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In
this issue:
Segmenting
Customer Data
Are You a good Listener?
Are
you using a multifaceted Marketing Approach?
Segmenting
Customer Data
Segment
your visitors to determine which campaigns are driving new
business vs. repeat visit business. Then create powerful
messages to reach and motivate both groups effectively.
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To
be successful, your business needs to regularly attract new customers
and maximize revenue from your current customers in order to lower
your ongoing customer acquisition costs and increase the average
customer lifetime value. We suggest that you use segmenting to
improve the performance of marketing campaigns directed at both
your new prospects and current customers to identify responsive
and non-responsive campaigns.
Segmenting
new and repeat customers to look at the most recent campaigns
they've responded to allows you to identify which specific campaigns
are most effective with different segments of visitors.
What
can you do with this information?
- Encourage
customers to engage in repeat business by targeting them with
the most effective campaigns.
- Lower
your customer acquisition costs by maximizing return when key
marketing activities.
- Optimize
your merchandising mix with a combination of campaigns aimed
at new and returning customers.
Please call
us at 303-527-2978 if you would like help segmenting your marketing
campaigns.
Are
You A Good Listener?
In
business you want to show your interest and enthusiasm through
both your verbal and nonverbal communication. Listening
techniques are vital, since how you listen conveys meaning
to the other person. You can learn a lot more from listening
than from talking.
Listening,
not hearing, is a skill which is often forgotten in creativity
and problem solving training. Listening is a critical skill
for problem finding and resolution- if you haven't "heard"
the initial facts necessary to develop an understanding
of the problem and its environment, you can't come up with
a productive solution.
We
would like to help you with the following helpful hints: |
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- To
be a power listener put your full attention on being fully present
with the other person. First, maintain open body language, do
not cross your arms or legs.
- Tolerate
silence. Listeners who rush to fill momentary silences cease
being listeners.
- Remember
to have a relaxed face, sometimes people were concentrating
so hard, they look like they're frowning. This intimidates the
speaker.
- Always
maintain constant eye contact when listening.
- Allow
no interruptions, do not answer the phone and do not begin to
talk with someone else. Give the speaker your full attention.
- Asl
stimulating open-ended questions, ones that require more than
merely a yes or no answer.
- Paraphrase.
Periodically restate in your own words what you heard.
- Know
your biases and prejudices and attempt to correct for them.
- Use
I am listening words and phrases like a hot, yes, I see, really,
interesting, I hear you.
Most
people tend to think of themselves as good listeners. However,
research indicates that most people use less than 25 percent of
their listening potential. We hope the poits above help you do
a better job at listening.
Do
you use a multifacted Marketing Approach?
Your
marketing plan must be multifaceted. Just making phone calls,
sending out direct-mail or going to events to meet people is a
slow way for you to achieve your goals. Our years of experience
in rolling out Marketing Strategies for companies has lead us
to use several different kinds of marketing efforts to fulfill
your company's objectives.
A
multifaceted strategic marketing approach may include:
1.Print
and audio advertising
2.Business Networking
3.Telephone contact and selling
4.Electronic marketing
5.Repeatative Direct Mail
6.Hosting Events
7.Public Relations
8.Sponsorships
9.Strategic Alliances
10.Mass Media Coverage
11.Placing Articles
12.Powerful Presentations
13.Developing a Targeted Referral Program
14.White Papers and ebooks
15.Teleseminars
16.Webinars |
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Are
you using most of the items above in your marketing mix? We suggest
that you write down all of the marketing efforts you are currently
using and then review the list to see if you need to add anything
to your approach. If our team can be of help, please call 303-527-2978.
We
are working on podcast projects, so please call us if you have
any questions. Our team is happy to help you!
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We
hope that you have enjoyed our February 2006 newsletter and will
gain many useful ideas from our experience to accelerate your
business! Please contact us if you do not want to receive future
mailings. For more information, email kathy@mason-works.com
or go to our website, www.mason-works.com
The Mason Works Acceleration team looks forward to helping you
grow your business faster than you can do on your own.
