Welcome
to Fall and More!
Welcome
to another issue of Communications
Matter! In every issue, we will review topics that will help you grow
your business faster with cutting-edge communication skills.
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In this
issue:
Creating
Excellent Storyboards
Channel
Marketing Strategies
Creativity
Corner: Naming Your Business or Product
Creating
Excellent Storyboards
Storyboards
are a visual communication tool used in many aspects of business- whether
its a team project launch, a sales presentation or just clear visual
communications for better company relations.
Graphics
and visuals in storyboards are very important. Storyboards help you
plan the sequence and organize your thoughts. They can be presented
in a slide presentation, pdf or in print.
The role
of graphics in communicationhas been increasing. A century ago, most
communication relied on speech and listening skills, whether in live
stage productions or around the family dinner table. Even a generation
ago, a visual aid in education often meant only a single photograph
passed from person to person or a sketch on the chalkboard. Nowadays,
graphics either replace or reinforce the oral message. And today's graphics
appear everywhere and in such brief flashes that viewers may be hardly
aware of some of them. So they need to be effective!
Here are
some basic design principles for you to follow when developing your
visuals:
- Keep
it simple.
- Leave
lots of white space.
- Keep
it organized.
- Create
a path for the eye.
- Make
something dominant.
- Divide
the space in an interesting way.
Some more
suggestions:
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- You
need to put a headline on every visual.
- Since
our goal is to present ideas in an easy to understand way, then
we want to only present one idea on a page.
- If
you have a words-only slide, make the first letter large to
anchor the page.
- If
you use photos or graphics, make sure that they are facing the
text on the page- not off to the side.
- Also
if you can, add frames to objects that can pull two elements
together.
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If you
need to add more excitement to your presentations, please give us a
call (303-527-2978)! We have excellent graphic artists on our team to
make your presentation wow your audience!
Channel
Marketing Strategies
Do
you need more sales?
One
great way to grow your business is to find partners that are already
catering to your same market and team up with them to grow both
of your businesses. The use of new channels of distribution frequently
offers opportunities to gain a competitive advantage. A company
with strong distribution channels can sometimes successfully market
a product that isn't as strong as a competitor's.
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These valuable
channels of distribution are not static. They must be managed to grow.
Active communication methods must be used to manage and support these
partners. We offer a tool for free on our website that has been used
to successfully manage the sales flow and communications between channel
partners. It is called a Sales Funnel Sheet and can be found at http://www.mason-works.com/FreeResources.htm.
We have several other tools available, so please call or email us if
you need help.
Creativity
Corner: Naming Your Business or Product
Welcome
to another month of Creativity Corner. Over the past year we have presented
you with several different methods to enhance your creative solutions
for your business. This month, we want to cover Naming your business
or Product as a powerful tool in for growth.
There
are many strategic guidelines that you can follow when coming
up with a name for your business, products, services, domain names,
and publications. Michel Neray has an ebook, You Name It, that
gives you a checklist for all of the strategic guidelines. (http://www.essentialmessage.com/elearn/50001UNAMEIT.php)
Here
we will discuss the creative side of the equation. |
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Creativity
should enhance, not distract when you are brainstorming for a name.
So here are some products to help you:
Hope you
find a tool that you enjoy! Have alot of fun and be creative!
* * * * * * * * *
We hope
that you have enjoyed our October 2005 newsletter and will gain many
useful ideas from our experience to accelerate your business! Please
contact us if you do not want to receive future mailings. For more information,
email kathy@mason-works.com
or go to our website, www.mason-works.com.
The Mason Works Acceleration team looks forward to helping you grow
your business faster and more cost effectively.
