Happy
Thanksgiving!
Welcome
to another issue of Communications
Matter! In every issue, we will review topics that will help you
grow your business faster with cutting-edge communication skills.
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In
this issue:
New
Product Launches
Branded Design- A Five Step Process
Creativity
Corner: Color Courage
New
Product Launches
Do
you have a plan for a new product or service for 2006? Or would
you like to re launch an old product to get better results?
We
can help! We love building companies to reach their potential!
The
first part of any successful launch is to create a strategic
plan to make sure that you hit the exact target you need
for sustainable success. You need to locate the center of
your target, "the bull eye", and aim your communications
directly at the people inside. It is necessary to keep your
eye on the center of the target- once you get going, you
can grow to other rings.
For
now, please start at the very center.
How
do you locate the "bulls eye"? |
 |
If
you already have good customers for this product or service and
want to increase your numbers, then its easy to find your "bulls
eye" target. Here's how:
- Divide
your customers into A,B and C categories.
- Your
A customer is your best customer- the one's you truly enjoy.They
appreciate you and your product or service and are loyal.
- Your
B customer is almost as good as your A customer, but usually
not as profitable.
- Your
C customer is usually not as profitable as your B.
Now
that you know who your A customer is, then write up a profile
of your ideal target customer. Add anything you would like into
this list- age, gender, industry, etc. You will find that there
are several things that this group has in common. Once that is
apparent, then you can find other people who might also enjoy
your product or service. And there's your "bull eye"!
If
you don't have a following yet for your new product launch, then
you will need to do some strategic planning. If there is a need
in the marketplace for your item or service, then you can pick
a vertical market as your "bulls eye". A vertical market
is the term used for a customer group that can be defined by occupation,
industry or geographic associations.
The
goal of marketing is to create customer satisfaction profitably
by building value-laden relationships with important A customers.
As long as the entire organization creates supportive relationships
with your best customers, your business will grow.
If
you need help with identifying your target market and communicating
with them, please give us a call (303-527-2978). Our team is well
trained to help you launch your business to the next level of
success!
Branded
Design- a Five Step Process
 |
We
have a tool that we use to build brands for our clients that
we'd like to share. Its a 5 Step branding process! |
Step
1-Select 5 key descriptive words that define your brand.
Step
2-Define your target audience. Discover what motivates
them to act beyond basic performance expectations. We want to
discover what would create need and desire.
Step
3-Select imagery from your environment that reflects
your brand's descriptive words. Feel free to use cinema, advertising,
nature or graphic design.
Step
4-Identify specific elements that exemplify and articulate
specific brand qualities.
Step
5-Here we take the previous 4 steps and use your creative
powers to develop a dimensional form and experience.
If
you would like a worksheet to use for the 5 Step Branding, go
to http://www.mason-works.com/FreeResources.htm
.
Creativity
Corner: Color Courage
Welcome
to another month of Creativity Corner. Over the past year we have
presented you with several different methods to enhance your creative
solutions for your business. This month, we want to cover Color
Courage.
Here
are the best rules to follow when choosing colors:
-
Learn about the characteristics of color (hue, lightness,
and saturation), the uses and emotions associated with color
(see newsletter article above), and the six broad categories
of colors (warm, cool, light, dark, vivid and dull).
-
Know your purpose.
-
Choose the background color first.
-
Choose the shades of color before the hues.
- Vary
the shades.
- Use
compatible hues.
- Limit
the number of colors. Two or three colors are usually enough.
- Use
vivid colors sparingly.
- Use
black, gray or white(achromatic colors) when in doubt.
- Use
familiar colors.
- Use
colors from nature.
- Be
original! This is your chance to be creative- have fun!
For more information
on the appropriate use of color, please contact us. We will be
happy to guide you to success.
* * * * * * * * *
We
hope that you have enjoyed our November 2005 newsletter and will
gain many useful ideas from our experience to accelerate your
business! Please contact us if you do not want to receive future
mailings. For more information, email kathy@mason-works.com
or go to our website, www.mason-works.com
The Mason Works Acceleration team looks forward to helping you
grow your business faster than you can do on your own.
