Happy
Holidays!
Welcome
to another issue of Communications
Matter! In every issue, we will review topics that will help you
grow your business faster with cutting-edge communication skills.
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We do not sell, rent or give out our mailing lists. If you find
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In
this issue:
Marketing
Plans for 2006
Writing Winning Proposals
Creativity
Corner: Camtasia Software
Marketing
Plans for 2006
Are
you ready to start the year with an organized method of communications
to your target market? We hope so! If you are just getting started,
please go to our website and download our easy to use Marketing
Plan Worksheet to get you started (go to http://www.mason-works.com/FreeResources.htm
).
Our
helpful excel sheet will get you organized so you can have
consistant communication with your target market throughout
the year. You should plan on contacting them at least 8-10
times during that time. |
 |
You don't need to do all of the things lists on the sheet- just
the ones that fit the personality of your company and will be
appreciated by your customer. Remember, you are trying to build
a lasting relationship with them. Please cement that important
relationship with helpful information that they can use to solve
their problems.
If
you need help with identifying your target market and communicating
with them, please give us a call (303-527-2978). Our team is well
trained to help you launch your business to the next level of
success!
Writing
Winning Proposals
A
winning proposal should persuade your customer to commit to whatever
solution you are proposing. There are the there key components
to drafting a proposal:
- Research
- Planning
- Follow-up
We
will discuss the first part here.
 |
To
be successful, proposals for projects must be consistant
with the overall aims of an organization. Before you write
your proposal, research the wider scheme of the organization.
Then begin planning your research. To start:
1.
Ask decision makers what objectives they would like to achieve
in long-term or short-term results.
2.
Find out what aspects must be taken into account (finances,
legal implications etc.)
3.
Ask how the proposal would fit company strategy and if there
are any conflicting activities underway or planned.
4.
Gather all relevant information to support your proposal. |
Communication
is the key to writing great proposals that support your customer's
needs.
After
this step is done, then you will start the planning process. The
planning is your inside project management worksheet to define
resource costs and timelines. Your approach should be upbeat and
creative to guide you towards success.
Creativity
Corner: Camtasia Studio
Welcome
to another month of Creativity Corner. Over the past year we have
presented you with several different methods to enhance your creative
solutions for your business. This month, we want to cover Camtasia
Studio.
Have
you heard of Camtasia software? Its a wonderful tool for
those of you that need to capture conversations from your
desktops to share with others.Camtasia Studio gives you
the power to easily record your screen, voice and webcam
video to create compelling video tutorials, presentations
and rich sales demonstrations for web and CD-rom delivery.
To learn about this powerful communication tool, go to http://www.techsmith.com/products/studio/default.asp?CMP=KAC-CGoogle
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We
are working on projects with this software, so please call us
if you have any questions. Our team is happy to help you!
* * * * * * * * *
We
hope that you have enjoyed our December 2005 newsletter and will
gain many useful ideas from our experience to accelerate your
business! Please contact us if you do not want to receive future
mailings. For more information, email kathy@mason-works.com
or go to our website, www.mason-works.com
The Mason Works Acceleration team looks forward to helping you
grow your business faster than you can do on your own.
